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Transparency Clause


7 days | 7 cities | 7 parties = 1 cause.
A Birthday Celebration and Fundraiser All in One.
100% Tax-Deductible through Netting Nations, a 501c3 organization.


Transparency Clause: Doug Campbell and Sloane Berrent paid for their own plane tickets and did not taking any money nor benefiting financially from They created this campaign to raise awareness about malaria and to celebrate their birthdays, period. For more information you can read Sloane's blog here.


What is 'Cause It's My Birthday'?

'Cause It's My Birthday' was a birthday party like no other!

When friends Doug Campbell and Sloane Berrent realized they were turning 30 within days of each other this upcoming October (3rd and 5th respectively), they decided they wanted to do something memorable that not only celebrated life and the beginning of their 30s, but also included a strong charitable component.

This was not a surprise to their friends and families however; in 2007 Doug completed a worldwide tour raising money for nonprofits called The Tuxedo Travels and has since been looking for new ways to engage people in online campaigns for causes. In early September, Sloane returned from a 3-month fellowship with the microlending nonprofit, KIVA, which stationed her in rural Philippines. She continues to be focused on a market she calls "the cause-filled life" and is always looking for ways to continue her efforts to bring people together for causes they can believe in. So it was no surprise that both social-centric adventurers wanted to do something meaningful for their birthdays.

Most people think of their birthday's as a time of receiving - What is bigger on your birthday than working to save the lives of others?

Both Doug and Sloane already use social media and community building tools in their work (Doug founded the monthly Mindshare.LA event and Sloane runs so it made sense to leverage these assets. They decided to take their birthday week and make it into a national tour, create a website with an online donation mechanism and elect their friends to help organize the logistics of the parties.

Cause It's My was born.

From October 3rd-9th, Doug and Sloane woke up, flew to a new city and celebrated their birthdays with a fundraiser party (where 100% of the proceeds go to malaria nets hosted by the nonprofit and then did it all again the next day. In traditional Tuxedo Travels fashion, both wore formal attire the whole time. It was be quite a sight on the planes!


The Cities

New York - Saturday, October 3, 2009
Miami - Sunday, October 4, 2009
New Orleans - Monday, October 5, 2009
Chicago - Tuesday, October 6, 2009
Seattle - Wednesday, October 7, 2009
San Francisco - Thursday, October 8, 2009
Los Angeles - Friday, October 9, 2009

The parties were an opportunity for like-minded, socially conscious professionals to get together, celebrate and make a 100% tax-deductible donation to purchase a malaria net.

What's more - 100% of the proceeds will go towards the purchasing and distribution of malaria nets in rural northern Ghana, one of many places where malaria is still a real threat to human life. No administrative cost, no hidden operating cost. All towards the purchase and distritbution of the nets. The goal is to raise $20,000 in one month.


Why malaria?

Malaria is highly preventable and the techniques are cost-efficient. A malaria net has a low price point (approximately $5.00) and yet millions world-wide are without them. Although malaria is virtually non-existent in the continental United States and in Europe, it continues to be one of the biggest disease killers in the world. It is estimated that between 1 and 3 million people die from malaria each year, 90% of those deaths occurring in Sub-Saharan Africa. One out of every 20 African children dies of malaria before the age of 5, a demographic that also accounts for 70% of all malaria deaths—that's equivalent to one child dying from malaria every 30 seconds, or 7 jumbo jets full of children dying each day. Malaria carrying mosquito's only bite at night, so having a net to sleep under drastically decreases malaria rates. Insecticide-treated mosquito nets, or ITNs, are one of the most effective methods for the prevention of malaria in Sub-Saharan Africa. For every 1000 ITNs distributed, 5.5 children's lives are saved.

Giving someone a net is not only a chance at life, it's opening up the window to consider having a future.

'Cause It's My Birthday' partnered with Netting Nations, an effective nonprofit that is dedicated to providing malaria nets worldwide and truly "netting an entire nation". They agreed to spend 100% on the nets and distribution and not take money for overhead or administrative costs - another great reason to fight for this worthy cause!


Fundraising Goal

The fundraising goal is $20,000 - enough for 4000 nets! Vestergaard Frandsen, one of only three WHO-approved companies for net making, will be providing the nets. The target drop will be in northern Ghana in late 2009-early 2010.


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